About Me
I used to feel like I was sleepwalking through my own life.
Hey, I’m Erica, and I get it... because I’ve lived it.
There was a time when every day felt like survival mode. I was juggling work, raising two little ones, and trying to keep up with a life that felt like it was running me, not the other way around. I’d cross things off my to-do list, collapse into bed, and wonder if I’d even been present for any of it.
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I loved my kids. I loved my home. But I wasn’t really enjoying any of it. I was on autopilot, exhausted, disconnected, and desperate for change.
Something had to change... and that something was me.
One day, I just decided I couldn’t keep living on autopilot.
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So I did the hard, heart work. I slowed down, peeled back the layers, and started rebuilding my home, my routines, and my mindset from the inside out.
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It wasn’t overnight, and it wasn’t perfect, but it was real.
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And as I started to feel more joy, more peace, and more purpose, I knew I couldn’t keep it to myself.
Rooted in purpose. Flourishing in motherhood.
Rooted & Flourish was born out of that journey. The one where I stopped trying to do all the things and started learning how to be in them.
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Now, I help moms who feel the same way I once did. Lost, stretched too thin, and craving something deeper than checklists and chaos.
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Here, you’ll find digital products, workshops, and courses that blend faith, homemaking, organization, and motherhood, all designed to help you create a home and a heart that feels grounded and full of life again.
Then:
Overwhelmed, burnt out, and chasing productivity instead of peace.
Rooted, present, and building a home that feels like a safe haven for my family... and myself.
Now:
I’m still doing the work every day. I still have messy mornings and laundry piles that don’t fold themselves (if only!). But I’ve learned that thriving doesn’t mean perfect, it means peaceful. It means being present for the moments that matter most.
I see you, mama! The one trying to find herself again between dishes and deadlines.
You’re doing so much more than you realize.
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And my hope is that Rooted & Flourish becomes that little corner of the internet where you can exhale.
Where you remember that you don’t have to do it all, you just have to do what matters most.
If you’ve ever felt like you’re just surviving your days, you’re not alone.
From design to deeper purpose.
Before Rooted & Flourish, I ran a design studio, where I helped brands look beautiful on the outside.
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That experience taught me so much about creativity and storytelling, but motherhood taught me about meaning.
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Now I’m blending both: my eye for design and my heart for home. Every download, course, and resource I create is crafted with intention, to bring beauty, calm, and purpose into your everyday life.
My Core Values
Grace Over Perfection
Life isn’t picture-perfect, and neither are we. We’re here to grow, not perform.